Jawad wants a camera that is reduced to the essentials without providing marketing stunts but meant to serve the photographer.
"As a result, the new photographers are being lost and cannot find themselves in this ocean of options. They end up in an endless search for the right camera thinking that the one they have is not up to date. They fall into an endless loop, out of money with very few good photos to show."
"Photography is about visual expression. The end result is a photo which should emit certain emotions to the viewers. If the photographer is busy thinking which focus point (s)he should select, or where is that button when I need it, there will be no emotions left on his end, hence the image is gone."
Jawad describes his concept here:
And his concept camera got already published here:
You can contribute to that concept and find more here: