Official statement regarding to "babyPrimes" from Carl Zeiss AG

Yesterday we posted a PR of babyPrimes from kevinkamera+. Then very quickly we received an official letter from Carl Zeiss AG, Camera Lens Division regarding to the babyPrimes from kevinkamera+.

Here is the direct copy -



Dear Ladies and Gentlemen,

We would like to address a report that has been released by the company Kelvinkamera+ on June 5^th regarding Carl Zeiss as an e-mail press release. This report contains several statements that need to be clarified for the benefit of our customers. We would be very grateful to receive your support in this undertaking.

In the report, the company Kelvinkamera+ has announced a new line of lenses to be called “Carl Zeiss babyPrimes.” It also states that the company has reached an agreement with Carl Zeiss. Furthermore, the report declares that the manufacturer has already worked on an earlier project at Carl Zeiss (DigiPrimes). This gives the impression that the babyPrime lenses were created together with, or with the approval of, Carl Zeiss.

However, these statements do not reflect the truth. Since Carl Zeiss enjoys a very good reputation in camera lenses of high quality and performance we would like to clarify the situation for the benefit of our customers:

• Carl Zeiss is in no way involved in the babyPrimes project or product of and does not maintain a relationship to the manufacturer.
• The company Kelvinkamera+ or the quoted persons were not and are not in any form involved in the DigiPrime project or other projects at Carl Zeiss.
• Carl Zeiss cannot confirm that the optics used in the advertised product line are from Carl Zeiss, nor can we confirm that these optics meet the typically high standards of a Carl Zeiss lens
• All Carl Zeiss lenses are subject to extreme specifications, tests and measurements to ensure the respected Carl Zeiss Quality from their development to production to use. In this case, it is not permitted to label these products as “Carl Zeiss” lenses.
• We would like to emphasize that Carl Zeiss cannot accept any liability for products that have been altered through unauthorized modifications. Therefore these products cannot be covered under the international warranty of Carl Zeiss.

For 120 years, Carl Zeiss lenses have been known for their outstanding performance, quality and reliability. In manufacturing these lenses, we take advantage of everything that is optically and mechanically possible to create an extraordinary product experience from development to production to use of the lens. This is just one of the many reasons for the outstanding reputation enjoyed by the name ZEISS among photographers and moviemakers around the globe.In case you have further questions please don't hesitate to contact us.

With best regards
__________

Carl Zeiss AG
Camera Lens Division

http://www.zeiss.com/cameralenses
http://www.facebook.com/carlzeisslenses
http://www.twitter.com/carlzeisslenses



Contact for Press:
Martin Klottig, Carl Zeiss AG, Camera Lens Division
Phone: +49 7364 20-8370, Email: m.klottig@zeiss.de
Tobias Brandstetter, Carl Zeiss AG, Camera Lens Division
Phone: +49 7364 20-4694, Email: to.brandstetter@zeiss.de

Carl Zeiss babyPrime?

We have heard a lot of the CP.2 lenses lately. A common consensus is that Carl Zeiss CP.2 line is more or less its SLR lenses in cine housing for aperture and focusing control. They are called Compact Prime's because they weight almost half of what Master Prime's do, being only about 1kg+. However, to some users, they are still too heavy and also too pricey!
Any way around it? kelvincamera+'s babyPrime may be a solution.

Presented by the engineer/mechanic of kelvincamera+, Dante Cecchin, the babyPrime cine lens line.
What is it? It is in its heart ZF.2 lenses with the housing custom made by Dante Cecchin for cine-graphic purposes, just like the CP.2 line. The differences? size/weight and price(more info to come).

Dante Cecchin has 30 years of experience in mechanical and optical rehousing, his enthusiasm prompted him to create this babyPrime project. He then arranged an agreement with Carl Zeiss AG to bring his project to the market.


Official babyPrime PR

The babyPrimes are a new rehoused film-style lenses project now in production,
with delivery estimate for the end of July 2011.

• Carl Zeiss ZF.2 high quality optics inside, robust and reliable construction for professional use.
• Full-Frame coverage (24 x 36mm) for all the focal lengths 18 to 100mm (50and 100mm makro).
• No need for adapter solutions anymore, special custom stainless-steel interchangeable mounts.
• Four different mounts available (EF, F, E and MTF Mount), open to future applications.
• Improved ergonomics with left and right side meter/feet, iris scales with enhanced graphics.
• Consistent front diameter of 95mm, for simplified use of lightweight 4X4/4x5,65 matteboxes and filters.
• Independent filmmakers price range, different set choices and upgrades.
• Special ultra-lightweight dedicated clip-on matte box available with the different kit solutions.
• Custom rehousing engineering made in Italy.

More details to come in the future.

Links: www.babyprimes.com
Disclaimer: Information provided by kelvinkamera+. ZR is not in any way affiliated to kelvinkamera+